Hype?

Batman vs. Superman started in most of the world last week, if it hadn’t already before wherever you’r reading at this. TOTC is comprised mainly of comic fans of all shades. The Chief himself is the biggest The Dark Knight Returns nerd I know in the world; which is a bizarre segment of people that oddly co-aligns with people who are fans of Ben Affleck and his Phoenix Tattoo. We were all fucking super excited for the movie, a year and change worth of constant advertisements telling us to be excited for it later and we were tellingly less so.

The BVS marketing deluge is tantamount to marketing based harassment. Call it pandering or whatever –it was clearly successful in getting thousands of people to go see a bad movie, but the constant commercials filled with snippets of a rubber puppet fest comprised of Superman colors and Batman colors flying over the screen while marketing words force you to think about how excited you are grew old around the fifth or fiftieth TV spot.

Some of TOTC’s staff had started looking for ways to get around having all of this movie marketing shoved down our throat around the Blockbuster Season last year. A starting regularity in the world these days is not having any choice over how much sheer advertising we have to endure. As if the movie industry has become scared that if we aren’t reminded of a product (because that’s what they are) every five minutes that we might forget it exists.

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Simply put: if you really want to watch it, ignore it. Like a bizarre version of a sports draft, we all have a few movies a year now that we try and ignore everything about. No spreadsheets or obnoxious lifehacks needed. Finding a way to ignore advertisements will help you in the long run.

A full time media blackout has its advantages. Free yourself from the froth of a trailer offering a banquet that’s ten minutes of new footage and you’ll start to see that most Blockbusters these days are as much about giving away the whole movie in trailers as they are getting you in a seat in a theater to actually watch it.

Offending our sensibilities in a particularly egregious way is those movies that fill the category of Nerd Movies, the majority of films that come out today exist purely to hype brand awareness for something or to start a franchise.

The great promise of Batman Vs. Superman is, after all, not that the movie will guarantee itself to be good: but to guarantee that there will purely be more movies in this franchise. Keeping us aware of what happens and who’s in the movie during the entire production is important because it makes the list of reasons that comic fans (especially people who only read superhero comics) have to go to the theater.

Some theaters even offer trailers for trailers. TOTC doesn’t think it should be that way, it’s hard science, maybe. Just hear us out here – ignore the trailers for your next favorite movie and you’ll be rewarded when you go to the theater and actually get legitimately surprised about something Find a way to block out and ignore all of this constant advertising about your favorite things, and you’ll get to one day experience the unique feeling of being legitimately surprised about something, and yes, disappointed too.

Written By A Skeleton